Building your Search Engine Optimization ranking can be achieved in many ways. Although the text content and keywords you supply on your website are very helpful, you should also include video on your website to take full advantage of the all the potential that the web has to offer you.
Internet users love video – it is easier and more exciting to consume than reading pages full of text. In fact, the average Internet user will watch nearly 200 hours of video online this year. You probably haven’t noticed yet, as it is so all-encompassing, but all of your favorite websites likely include video in one dimension or another.
So, if you haven’t included video on your website yet, or you only have a few, you should reconsider your current approach. Here are a few tips when it comes to creating your videos, and how to use the power of websites such as YouTube to drive traffic to your site. (fyi and coming soon....you can wait for our upcoming blog post in two weeks specifically addressing this issue or take a Internet tour for a few moments/hours of Google Panda and Penguin algorithms)
Create a YouTube channel
Creating a YouTube channel isn’t very difficult, and as you post videos to it, you will drive more traffic to your website. Every video that you post has the ability to be tagged and indexed, so it is more likely that your content will appear in the search results in which you want them to appear. Once you create the channel and upload the video, embed your video into your blog post, website, and cross post to FB and Twitter.
Title your video the same title as the blog post in which it will appear
After creating your video, save the file you will upload to YouTube with the same name as the blog post in which it will appear. Let’s say the title of your blog post is “How to prevent your puppy from contracting heartworm infection.” After producing your video, save the file name with hyphens between each word, such as “how-to-prevent-your-puppy-from-contracting-heartworm-infection.” (or underscores) Although it may not seem relevant, doing this will boost the rankings of the video, and therefore those of your website.
Include the keywords or key phrase twice in the title
When you upload the file, you will have the opportunity to provide the title of the video that will appear on search results. This is where you want to include the keywords or key phrases at least twice to boost SEO results. Keep the keywords as close to the beginning as you can. So, using the previous example, you might want to title your video something like this: “Heartworm infection: How to help prevent your puppy from contracting heartworm infection.”
Provide a backlink back to your website in the video description
Search engines love it when there are backlinks to your website, especially coming from popular, high-traffic websites such as YouTube, and other social media. After including the link back to your website (specifically, the blog in which you’re going to embed the video), write a carefully constructed paragraph that includes your keywords and key phrases again.
Continuing with the previous example, the description could go something like this: “http://www.yourvet.com" – In this video, “Heartworm infection: how to prevent your puppy from contracting heartworm infection,” we discuss not only how to prevent your puppy from contracting heartworm infection, but also signs to look out for if you think your puppy may have heartworm infection.”
The video description is important because the wording is what will be displayed in Google results. Also, your keywords and key phrases will help Google determine when and where your video should show up.
Provide between 10 and 15 different tags for the video
You should include many different tags that deal directly with the topic of your video. When it is a key phrase, as opposed to just one word, put them in double quotation marks. For example:
“heartworm infection”, “Minneapolis”, veterinarian, dog, puppy, prevent, (and so on).
It is true that Video SEO can be difficult, and perhaps even time consuming. Establishing the content, the script, filming, editing, and publishing a short video of even a few minutes can seem like a daunting task to anyone. However, the more video you add to your blog posts and website, the more value you are getting out of the Internet, and the higher your SEO ranking will be.