There is so much conversation about the importance of content presence these days. So much so, that we are taking time out for a four part series on "Blogging: Mission Critical".
We've been fortunate to be a contributing author to Midwest Veterinary Supply via their site and print publications regarding website concepts that are truly important to veterinary site owners. However, many of these important concepts also translate to other business owners, as well. (See our June publication with them here: http://goo.gl/pbuEpW )
Today, let's take a moment to discuss why blogging is critical to your website presence.
One need look no further than what Google, itself, says on its webmaster page in response to a question regarding what makes a Google Friendly Site:
Give visitors the information they're looking for
Source of that content found here: http://goo.gl/mlRhu0
So, if Google, who sets all of the algorithms for SEO and all things page ranking tells you exactly what is critical, and quite frankly, lists content as the first item of what is important, it's pretty advisable to follow.
Where to begin?
The task may seem daunting. And perhaps, conversely, can appear first to be deceptively simple before the daunting part sets in. The advice that we can give here, and often is reiterated by the web-o-sphere and colleagues, is to set a goal, and stick to it. Initially, it's very simple to think, "I'll blog every day!". Truly, that works for approximately 3-4 days, but it's way too difficult of a schedule to maintain. Better plan? Pick a schedule, whether 1x per week, 2x per month, or monthly and execute and follow through. In a previous post of ours we talked about visiting the dusty museum (read here!)--is that how you wish Google to view your site? By setting even a simple schedule, 2x per month for new blog articles to appear, you'll have added ~26 pages of NEW CONTENT to your site by the end of a year. That's achievable and beneficial.
In the next three articles, we'll discuss: How to get Content, How to Enhance content, and Sharing Content, all as pieces of this very critical piece of your web marketing and SEO strategy.