In 2013, L2 Research conducted a study to analyze the social media presence and performance of 250 businesses in five different categories. Researchers and online entrepreneurs alike were surprised to discover that businesses with an active presence on Instagram had engagement rates 25 percent better than other social media platforms. If you don't have an Instagram for Business, you are missing a huge opportunity to engage people with your brand.
Before you get started on the site, take the time to review the Instagram for Business page and learn more about best practices. The website provides a platform for you to share photos and video of your company's brand and the opportunity to pick up thousands, possibly millions, of new followers. However, it requires a smart social media strategy just like any other site.
There is so much conversation about the importance of content presence these days. So much so, that we are taking time out for a four part series on "Blogging: Mission Critical".
We've been fortunate to be a contributing author to Midwest Veterinary Supply via their site and print publications regarding website concepts that are truly important to veterinary site owners. However, many of these important concepts also translate to other business owners, as well. (See our June publication with them here: http://goo.gl/pbuEpW )
Today, let's take a moment to discuss why blogging is critical to your website presence.
One need look no further than what Google, itself, says on its webmaster page in response to a question regarding what makes a Google Friendly Site:
Give visitors the information they're looking for
Source of that content found here: http://goo.gl/mlRhu0
So, if Google, who sets all of the algorithms for SEO and all things page ranking tells you exactly what is critical, and quite frankly, lists content as the first item of what is important, it's pretty advisable to follow.
Where to begin?
The task may seem daunting. And perhaps, conversely, can appear first to be deceptively simple before the daunting part sets in. The advice that we can give here, and often is reiterated by the web-o-sphere and colleagues, is to set a goal, and stick to it. Initially, it's very simple to think, "I'll blog every day!". Truly, that works for approximately 3-4 days, but it's way too difficult of a schedule to maintain. Better plan? Pick a schedule, whether 1x per week, 2x per month, or monthly and execute and follow through. In a previous post of ours we talked about visiting the dusty museum (read here!)--is that how you wish Google to view your site? By setting even a simple schedule, 2x per month for new blog articles to appear, you'll have added ~26 pages of NEW CONTENT to your site by the end of a year. That's achievable and beneficial.
In the next three articles, we'll discuss: How to get Content, How to Enhance content, and Sharing Content, all as pieces of this very critical piece of your web marketing and SEO strategy.
Making a professional looking site can be an expensive investment; design software can lead into several hundred dollars and with graphics, video and animation software, it can add up rapidly. There are numerous ways you can find yourself saving money on website building and here are a few tips to help keep your costs down and more money in your pocket. Going it "on your own", while initially may seem like a good idea, may only lead to frustration and $ spent that didn't get you the response you'd hoped. How can you have a professional looking site, and still not break the bank?
Content Is Still King
Planning your site close to your target audience will help you choose the right keywords and phrases for SEO purposes, and is necessary to drive visitors to your site through search engines and other authors. The more details that you provide to your designer the most relevant and successful it will be in reaching your target audience. Researching the cost of building a website is a best practice because many times the price quotes are very high for flashy web designs and catchy animations that will never be the cause that drives visitors to your website. It is an easy mistake to make and is made often. Remember, content is king and its main focus should be on copywriting and marketing. Don't feel like you're a writer? Copywriters can effectively and efficiently sum up what you want to say, driving a message to your target client.
What's Your Flavor?
As with any business, planning, strategy and knowing your target audience is as important online as it is offline. Whether you want to get in touch with your artistic side or leave it up to the professionals, saving money on web design is out there; sometimes you just need to be a bit more creative or think outside the box. Know who you are, your vision and your mission, so that your designer can fully develop an understanding of what your message is that you want to present to the world.
From the beginning, include MOBILE in your strategy
People are on the “go”. In fact, from our research and comparative studies, we’re finding 40-60% of users are consuming site date via mobile devices. Plan from the beginning of your site strategy to have a mobile version in place—this will save you dollars down the road.
Questions on this? We're happy to help! We offer multiple solutions for a variety of budgets, without sacrificing in caputuring the essence of your business. Drop us a line!